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Episode Summary
When you’re a new farm struggling to get yourself out there and secure your first few customers, then marketing can be a great tool to broaden your reach, make yourself known, and hopefully get more yourself in front of paying customers. So, what’s a good way to approach marketing?
In this episode of Carrot Cashflow, we’re talking to marketing strategist John Reinwald of Farmstand Revival to walk us through how to kick a small farm’s marketing game off the ground.
Today’s Guest: John Reinwald
John Reinwald is the owner of Farmstand Revival based in Loveland, Colorado. Passionate about regenerative farming, he has helped a number of small farms and businesses create and implement effective marketing strategies that not only boost their sales but also grow their businesses.
Relevant Links
Farmstand Revival Marketing – Website | Instagram | Facebook
In this episode of Carrot Cashflow
- Diego introduces the episode’s guest, John Reinwald (00:37)
- The biggest day-to-day challenge small farms face (01:42)
- The hierarchy of marketing: email over website over social (02:39)
- Laying out a basic email marketing strategy (04:27)
- John Reinwald’s recommended tool for email marketing (08:26)
- How to go about creating a lead magnet (10:06)
- Offering value and offering sales in email lists (13:21)
- Optimizing how many emails to send and when to send them (15:08)
- Why maintain the consistency of emails? (16:50)
- Keeping emails to your email list simple (20:20)
- How long should emails be? (22:22)
- The keys to building a successful social media platform (24:17)
- More is better vs. the bare minimum frequency of posts (29:16)
- Setting aside time to plan out and schedule posts (30:53)
- Including social media analytics in your sit-down time (34:08)
- What to post to stand out from all the noise (35:18)
- The best ways to utilize Instagram to drive sales (37:53)
- Consider local influencer marketing (40:17)
- Where to find and keep in touch with John Reinwald and Farmstand Revival (43:20)
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