Boosting Your Business with the Right Marketing – John Reinwald – Carrot Cashflow Episode 14


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Episode Summary

When you’re a new farm struggling to get yourself out there and secure your first few customers, then marketing can be a great tool to broaden your reach, make yourself known, and hopefully get more yourself in front of paying customers. So, what’s a good way to approach marketing?

In this episode of Carrot Cashflow, we’re talking to marketing strategist John Reinwald of Farmstand Revival to walk us through how to kick a small farm’s marketing game off the ground.

Today’s Guest: John Reinwald

John Reinwald is the owner of Farmstand Revival based in Loveland, Colorado. Passionate about regenerative farming, he has helped a number of small farms and businesses create and implement effective marketing strategies that not only boost their sales but also grow their businesses.

Relevant Links

            Farmstand Revival Marketing – Website | Instagram | Facebook

In this episode of Carrot Cashflow

  • Diego introduces the episode’s guest, John Reinwald (00:37)
  • The biggest day-to-day challenge small farms face (01:42)
    • The hierarchy of marketing: email over website over social (02:39)
  • Laying out a basic email marketing strategy (04:27)
  • John Reinwald’s recommended tool for email marketing (08:26)
  • How to go about creating a lead magnet (10:06)
  • Offering value and offering sales in email lists (13:21)
  • Optimizing how many emails to send and when to send them (15:08)
    • Why maintain the consistency of emails? (16:50)
  • Keeping emails to your email list simple (20:20)
  • How long should emails be? (22:22)
  • The keys to building a successful social media platform (24:17)
    • More is better vs. the bare minimum frequency of posts (29:16)
  • Setting aside time to plan out and schedule posts (30:53)
  • Including social media analytics in your sit-down time (34:08)
  • What to post to stand out from all the noise (35:18)
  • The best ways to utilize Instagram to drive sales (37:53)
    • Consider local influencer marketing (40:17)
  • Where to find and keep in touch with John Reinwald and Farmstand Revival (43:20)

Subscribe to Carrot Cashflow in your favorite podcast player:

iTunes | Spotify

Check Out My Book: Ready Farmer One: The Farmers’ Guide to Create, Design, and Market an Online Farm Store (2022) by Diego Footer & Nina Galle

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Arielle Roxas

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